Manage the conversation

Social media marketing must involve both listening and engaging with customers. Schedule messages to keep the conversation going, listen and respond to what is being said and track the results and reach of your activities. The more engaged your audience, the more receptive they will be to your campaigns.

Use the conversation

Monitor what is being published across the social web and use the conversation as a core part of your marketing on social channels. Integrate the voices of your fans across your online pages and make their content a core part of the brand experience that you offer.

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