Build your advocacy marketing database
A social marketing database is not just information about who you have connected with. It must give you a picture of how these fans are getting your branded content in front of their friends. This will give you a real picture of who your true advocates are.
Understand the value of each fan
With the EngageSciences system you will be able to see a full database of all the followers you have on key social channels. You can filter by social channel, date and level of engagement. You can see all the interactions they have had with your social marketing activities.
Know the reach of each fan in driving your campaigns
Details such as the amount of campaigns they have entered as well as the level of shares and invites they have made are tracked. We calculate the amount of reach each individual is having in getting your content, campaigns and offers out to their friends as well and the conversions driven from this activity. In this way you get to understand the value of each fan.
The extraordinary reach of just the friends of your fans
Comscore in their report ‘The Power of Like’, published July 2011, concludes that the real opportunity of marketing on social channels is not the engagement of current fans, but the ability to influence the friends of fans. The graph attached shows that whilst Bing has 1.7m fans on Facebook, the friends of fans number 232m, giving over 130 times the reach.
The EngageSciences Fan Relationship Marketing Suite is designed to help companies reach the friends of fans through stimulating sharing, invites, comments and likes that all drive impressions of your branded content to this wider audience. The social marketing database that tracks all this information is the single most important asset marketers have to help them reach the friends of fans.
Amplify the voices of advocates
Social marketing should have the voices of fans at its center. With EngageSciences you can monitor what is said by fans on Facebook and Twitter as well as what videos and photos are uploaded to youtube and flickr. You can then filter this information so you can find, save and publish the opinion of fans to social stream display units on your website or Facebook Page.
1
Choose the feeds you want to monitor
Define the social accounts you want to monitor, as well as any public feeds and the keywords that you want to track. Define the amount of results you want to pull in from the social stream and how far back in time.
2
Filter the results
You can then filter the results by a number of different criteria such as the most engaged, or posts from people with the largest reach as well as whitelist and blacklist terms.
3
Find and publish the voices of fans
When you find valuable fan posts, you can save and publish them to stream display units on your website or Facebook Page. These can be facebook posts, tweets, photos uploaded to a flickr account or group or videos uploaded to youtube.
4
Increase conversion rates
EngageSciences has a library of display units such as sidebars, and hero banners for you to display the voices of fans and their content across any website or on a Facebook Tab. With EngageSciences marketers can curate and publish the best of what is said by fans on social media to help engage viewers and increase conversion rates.
Harvest content from across the social web
Bring in blogs, tweets, posts, videos and more to create a new kind of curated page for your campaign
Integrate the voices of fans everywhere
Make your tabs and campaign pages socially dynamic through showcasing the voices of fans
Harvesting and publishing
Our back end interface makes it easy to find and publish content from the social web
Harvest content from across the social web Integrate the voices of fans everywhere Harvesting and publishing
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