About Us

From the inception we had one simple use case - how could we help companies attract customers, engage followers and reach the friends of fans. We saw that people were building pages on Facebook that not many people would ever see. The first generation of social media management systems were not helping. They focused on building tabs and managing your communications, but did not have campaigns at their heart. Facebook pages, tabs and applications are components of wider marketing goals that will only be successful with traffic and conversions generated from stimulating consumer to consumer campaign interactions.

The conversation on social networks is between friends and the key for a brand is to use that conversation to help spread branded content through newsfeeds. What was needed was a new type of consumer to consumer campaign marketing service. Our Fan Relationship Marketing Platform helps marketers leverage things that drive viral activity such as quizzes, contests and sweepstakes that extend reach and engagement, as well as flash deals, coupons and social offers that help drive revenue. We believe that there is a democratization of marketing in process where brands can encourage as well as provide incentives to fans to help drive conversions with their friends. Today our platform is used by companies on four continents to achieve social commerce results through stimulating consumer to consumer campaigns.